Very punchy HDR ; Good value ; Sounds impressive for its size

Blacks could be deeper ; Some backlight blooming ; Lacking key UK catch up apps

While there’s a price to pay for it during very dark scenes, the 50-inch X90J’s intense brightness and vibrant colours make it an outstanding mid-range option

Excellent color reproduction ; Great upscaling ; Ready for next-gen consoles ; Fresh Google TV interface

Only two HDMI 2.1 ports ; VRR not ready at launch ; Sound quality just OK ; Noticeable glare

Sony's X90J delivers on the promise of its predecessor by addressing many of its issues, with the inclusion of HDMI 2.1 support and a brand new processor making it a good option for next-gen gamers and videophiles.

Best-in-class image quality Excellent upscaling Cognitive Processor XR Easy setup and Google TV

Lingering HDMI issues Slight screen glare Mediocre off-axis viewing Outclassed by X95J

The Sony X90J offers nearly everything we’d want from a mid-range 4K LED-LCD TV. For the money, there are few LED-LCD TVs that can match it in terms of picture quality and feature set, making it top of its class for mid-range models. We don’t love that...

Fantastic contrast. Upscales lower resolution content well. Great full-array local dimming. HDMI Forum VRR support. Gets very bright to combat glare. HDMI 2.1 inputs for 4k @ 120Hz signals, even with chroma 4:4:4. User-friendly smart interface. Removes...

Can't display 4k @ 120Hz with Dolby Vision. Doesn't support wide color gamut. FreeSync doesn't work. Struggles with direct reflections. Stutters a bit in low frame rate content. Poor viewing angles.

The Sony X90J is a great TV for most uses. It's best suited for watching movies and HDR content due to its high contrast ratio, great full-array local dimming, and high HDR brightness. It has low input lag, a fast response time, VRR support, and a...

Subtle, understated design

More expensive than competing TVs with similar picture quality.

SDR picture quality ; Balanced zone dimming ; HDMI 2.1 ports, features ; eARC & Atmos support ; App availability on Google TV

Mediocre HDR ; Blooming, peak brightness & color gamut ; Too few dimming zones ; VRR requires firmware update ; Narrow viewing angles

Outstanding picture performance ; Dolby Vision HDR ; Dolby Atmos sound

Poor Catch-up TV support ; No HDR10+ ; Not all HDMI inputs cope with 4K 120fps gaming

We reckon the X90J sets a high benchmark for a mid-range 55-inch UHD LED TV. Its Cognitive Intelligence enhanced picture quality is first-rate, with superb detail and colour depth. It’s really contrasty, too, doing a great job with HDR movies and TV...