Gorgeous Dolby Vision image ; Slick motion handling ; Expansive sound system ; Good upscaling (up to a point) ; Accessible smart interface

Obstructive stand ; Red push to complexions ; Still expensive

The Sony A95K – the brand’s first QD-OLED TV – is undoubtedly impressive from a picture and audio perspective. It’s not perfect as the design could be more accommodating, and its feature-set doesn’t have the wide appeal of its rivals, but if you love...

bright, detailed and balanced images ; fine sound ; good upscaling (up to a point)

Unarguably expensive ; Only incrementally brighter than LG’s brightest OLED ; Bravia Cam seems gimmicky

The Sony XR-55A95K doesn’t change the OLED game but it moves it forward a distance, and that will do us for now

Next-level color purity High color brightness Wide color gamut Perfect black Levels Great sound

Expensive

“If you're looking for the best, the Sony A95K is it.”

Stunning Mini LED-powered contrast ; Beautifully rich but controlled colours ; Detailed, well-rounded and engaging sound

A bit lacking in bass ; No Dolby Vision gaming support ; Only two game-friendly HDMIs

Mini LED combines with local dimming and Sony’s latest picture processor to outstanding effect

Supremely natural, authentic picture ; Bright highlights that others miss ; Excellent sound by TV standards

LG OLEDs are better for gaming ; Not outright brighter than the best 'standard' OLEDs ; Bravia CAM's usefulness is dubious

The upgrades are more subtle than perhaps expected, but the A95K is nonetheless one of the very best OLED TVs you can buy

Beautifully dynamic and vibrant pictures ; Excellent sound quality ; Distinctive and adjustable design ; Supports most of the latest gaming features ; Content-rich smart system

Can lose black level in bright light ; No high frame rate Dolby Vision gaming ; Only two HDMIs support 4K/120Hz ; Google TV interface can be confusing

There's so much good to be gleaned from the Sony A95K. Although its brightness premium over regular OLED isn't quite a quantum leap, given how beloved the best regular OLED TVs are among AV fans that brightness bump is still a major bonus. Couple this...

High brightness QD-OLED panel ; Supreme color depth ; Premium design

Some presets need work ; Won’t come cheap ; Questionable audio quality

The Sony Bravia A95K QD-OLED TV is a stunner of a flagship 4K TV. Beautifully designed and offering high-brightness HDR with extreme color depth, it makes full use of its innovative QD-OLED panel. The field is still wide open right now, but so far...