Brighter HDR picture than the Z2 ; Improved upscaling ; Great black levels and near dark performance ; Slick webOS interface

Even more expensive ; Not as bright as Samsung 8K Neo QLEDs ; Underachieving audio system ; TruMotion settings could use more finessing

The LG OLED77Z3 is another technical tour de force from LG with a frequently gorgeous HDR picture, though I was hoping for bigger improvements across the board, and for value and brightness, this TV is outshone by LG’s own MLA G3 models.

Sensationally detailed, clean pictures ; Remarkable contrast and light control ; Excellent 8K upscaling

Much more expensive than 4K equivalent ; Native 8K content remains elusive ; Slightly underwhelming sound

While the OLED77Z3 looks spectacular with hard-to-find 8K content, stellar upscaling processing and the joy of seeing such a big screen so densely populated with self-emissive pixels still make it a huge temptation even in today’s 4K world.

Gorgeous, incredibly detailed picture ; Strong upscaling performance ; Luxurious design

It’s painfully expensive ; It’s not as bright as expected ; Slightly inhibited audio performance

Beautiful though the LG Z3’s 8K pictures undoubtedly are, its extra pixels come at a hefty cash and brightness cost.