0% of the reviews on Amazon.co.uk give this product a positive rating.

Robust design ; Enough performance for most ; Loud dual speakers

Very slow charging speeds ; No Google apps ; Focused on selling Amazon services

The Amazon Fire HD 10 is a well-rounded budget tablet with a 10.1-inch FHD+ screen, decent performance, a robust design and enough battery life for most. The lack of Google apps is a minus, as is Amazon’s insistence on selling its services to you, but...

Respectable speakers ; Decent battery life

Very low-res screen ; A bit slow ; Feels cheap and awkward ; Not actually that cheap

Balanced and surprisingly punchy picture performance ; Half the price of the cheapest iPad ; Good build quality for the money

Missing the Apple TV, Apple Music and Tidal apps ; Screen is a bit reflective ; Slightly soft sound

If you can’t justify stretching to an iPad, the Fire HD 10 is a great, affordable way to get your movie fix on the move

Cheaper than many rivals ; Incredibly hardy ; Handy Alexa command center

Tiny changes from 2021 model ; Stuck to Amazon ecosystem ; Lots of unremovable apps

The Amazon Fire HD 10 (2023) continues to carry its predecessors' torch with a 10-inch display, hardy design and low price. However its siblings are cheaper, it's pretty similar to the 2021 model, and it's no longer the biggest Amazon tablet around,...

10.1-inch Full HD display ; Lightweight and durable build ; Doubles up as an Alexa smart display

No fingerprint sensor or facial recognition ; Amazon Appstore doesn't have Google apps ; 4-hour charge time is slow

The Amazon Fire HD 10 (2023) is an inexpensive tablet built for simple tasks like streaming video, reading ebooks and playing basic games. You can't compare it to tablets that cost three times as much, but it still manages to pack in loads of useful...

Intuitive, simple OS ; Hands-free Alexa built-in ; Decent battery life

Basic design ; Limited access to apps ; Disappointing cameras

This low-cost, large-screen tablet is the best you’ll get at this price. You will be limited by the Amazon Appstore, but the Amazon Fire HD 10 (2021) is great for streaming shows and reading books. Plus, it can be used as an Alexa smart display.

Improved camera ; Snappier in use ; Same big screen and solid audio

Still very Amazon-centric

If you’ll accommodate Amazon’s ecosystem, the HD 10 now offers even more enjoyment at the same budget price

Decent performance ; microSD support ; Super price

Camera is weak ; You may want more than Full HD ; Need to pay to get rid of 'offers'