93% of the reviews on Amazon.com give this product a positive rating.

Extremely intuitive interface ; Siri search/control is vastly improved ; Powerful graphics and processing ; Beautiful 4K HDR picture

Slightly dim SDR content in some cases ; No longer the only way to do AirPlay ; Expensive compared to competition

Sleek and expensive, the Apple TV 4K will still delight the Apple faithful

Slick and powerful ; Siri voice controls are great ; Growing app store ; Clever remote ; Seamless setup, if you own an iPhone

Remote not great for gaming ; Automatic upscaling not always a benefit ; Some key apps missing ; Need to be an iPhone user to get the most out of it

The slickest TV streaming box around got the 4K HDR upgrade it needed. If your smart TV is a bit thick and you’re an Apple user then the Apple TV 4K is an essential addition to your entertainment arsenal.

4K/HDR content looks great ; Aggressive pricing for 4K/HDR films ; Wide variety of apps

Needs more third-party 4K/HDR support ; Video processing goes overboard ; No Dolby Atmos

The Apple TV 4K does everything you'd expect it to do -- what's surprising is how Apple is undercutting the competition in 4K pricing. In a world where people are buying fewer films, and the current best physical media format might not be sticking...

Dolby Vision and Atmos support tvOS interface is clean and simple Plays well with other Apple devices Remote is responsive

Siri can frustrate Few benefits for non-4K owners

The long-overdue Apple TV 4K acts as the ultimate set-top box upgrade if you're locked into (or loving) the iPhone ecosystem and want to pair it with a new HDR-touting Ultra HD television.

Substantial library of 4K HDR content ; Small, silent box ; Nice UI ; Useful voice control ; Strong picture and sound ; Almost every app you could ask for

Lack of some advanced audio formats ; All 4 still missing ; Universal search isn't quite universal

The gateway to on-demand 4K HDR movies you've been waiting for, now with extra apps and features

Dolby Vision support ; tvOS interface is slick ; Amazing for photos, especially Moments

No Dolby Atmos support

I am very confident Apple is going to figure this TV thing out. It’s the only company that has the combination of power and care to actually do it. But the Apple TV 4K’s unrealized potential just makes it obvious that the future of TV is still pretty...

4K HDR/Dolby Vision support means great visuals ; Affordable 4K movies in iTunes store - and whatever you buy will be upgraded to best quality as and when available ; Cross-service Siri search

Expensive hardware purchase ; Many 4K TVs offer same streaming services

By offering 4K content for the same price as HD content, or even as a free upgrade, the Apple TV 4K opens up a world of possibilities for those keen to expand their 4K library on the cheap.